Audience
Tradespeople: 18-30 y/o
Channels
BVOD, YouTube, digital display/programmatic
Deliverables
Research, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home
Today, being a tradie is a badge of honour. To celebrate this, KingGee took a powerful leadership stance to remind their audience that the brand has supported tradies through good times and bad since 1926. DPR&Co led the strategic and creative development of the brand repositioning off the back of considerable research, examination of customer value propositions and our New Truth® process.
Tradespeople: 18-30 y/o
BVOD, YouTube, digital display/programmatic
Research, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home