Audience
Tradespeople: 18-30 y/o
Channels
BVOD, YouTube, digital display/programmatic
Deliverables
Research, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home
Today, being a tradie is a badge of honour. To celebrate this, KingGee took a powerful leadership stance to remind their audience that the brand has supported tradies through good times and bad since 1926. DPR&Co led the strategic and creative development of the brand repositioning off the back of considerable research, examination of customer value propositions and our New Truth® process.
Tradespeople: 18-30 y/o
BVOD, YouTube, digital display/programmatic
Research, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.