Altec Australia

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Altec Australia New product introduction – The AT46P Elevated Work Platform

AMIN partner agency, Cayenne (Birmingham Alabama) reached out to DPR&Co to assist their client, Altec, with an NPI shoot in Australia, when COVID restrictions prevented its team from travelling overseas. The brief required us to gain a rapid understanding of the operational features and functionality of the AT46P, to capture 300-plus shots for the development of a Basic Operations Video (BOV) together with content for the launch video.

Audience

Industry professionals – utilities and vegetation management.

Channels

Online and social.

Deliverables

Instructional and marketing video content, VO and social content.

Performance

Strong launch performance and uplift in social engagement.

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