altec

Altec Australia New product introduction – The AT46P Elevated Work Platform

AMIN partner agency, Cayenne (Birmingham Alabama) reached out to DPR&Co to assist their client, Altec, with an NPI shoot in Australia, when COVID restrictions prevented its team from travelling overseas. The brief required us to gain a rapid understanding of the operational features and functionality of the AT46P, to capture 300-plus shots for the development of a Basic Operations Video (BOV) together with content for the launch video.
Audience

Industry professionals – utilities and vegetation management.

Channels

Online and social.

Deliverables

Instructional and marketing video content, VO and social content.

Performance

Strong launch performance and uplift in social engagement.

Altec

View Work.

Altec_screen

More from DPR&Co.