As a French international wine distributor, Vin de France was struggling to engage with the Australian retail market, its consumer preferences, and the promotional requirements of third-party retailers.
Males/females aged 25-55, interested in wine & food. Target segments for display included ‘weekend chefs’, ‘room for the kids’ and ‘home buyers’.
Paid social and display
Creative strategy and concepts, Facebook video and carousel. display banners.
The campaign performed exceptionally well across all platforms. DPR&Co is now acting for more of the Vin de France portfolio, including the highly prized Loire Valley Wines portfolio
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
