Vin De France Retail campaign

As a French international wine distributor, Vin de France was struggling to engage with the Australian retail market, its consumer preferences, and the promotional requirements of third-party retailers.


Males/females aged 25-55, interested in wine & food. Target segments for display included ‘weekend chefs’, ‘room for the kids’ and ‘home buyers’.


Paid social and display


Creative strategy and concepts, Facebook video and carousel. display banners.


The campaign performed exceptionally well across all platforms. DPR&Co is now acting for more of the Vin de France portfolio, including the highly prized Loire Valley Wines portfolio

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