Males/females aged 25-55, interested in wine & food. Target segments for display included ‘weekend chefs’, ‘room for the kids’ and ‘home buyers’.
Paid social and display
Creative strategy and concepts, Facebook video and carousel. display banners.
The campaign performed exceptionally well across all platforms. DPR&Co is now acting for more of the Vin de France portfolio, including the highly prized Loire Valley Wines portfolio