Audience
School leavers, career changers, those wishing to re-skill or up-skill
Channels
BVOD/OLV, social and digital media, outdoor supersites, radio/audio
Deliverables
30 and 15 second OLVs, longer form individual stories alongside radio/audio, outdoor, digital display and social (Facebook, Instagram, Snapchat, TikTok)
Performance
11.8% growth in Victorian apprenticeships and traineeships in the year to 30 June, 2022