Apprenticeships Victoria

Earn and Learn

For Victorians looking to enter the workforce, university degrees are still the favourable choice – despite vocational learners being more likely to earn more and start their own businesses. To support the State’s future workforce, Apprenticeships Victoria (AV) needed to change perceptions in, and increase enrolments of, school leavers, career changers, women, CALD and indigenous communities. A way to do this was to highlight the undeniable benefit of earning while you learn.

Audience

School leavers, career changers, those wishing to re-skill or up-skill

Channels

BVOD/OLV, social and digital media, outdoor supersites, radio/audio

Deliverables

30 and 15 second OLVs, longer form individual stories alongside radio/audio, outdoor, digital display and social (Facebook, Instagram, Snapchat, TikTok)

Performance

Trade apprenticeships in Victoria grew 21% year-on-year to 54,870. The number of women in trades apprenticeships grew by 71.7% year-on-year to a total number of 19,145.

Creative campaigns to

build your brand

AND AMPLIFY YOUR
DIGITAL PRESENCE.

We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.