Apprenticeships Victoria

Earn and Learn

For Victorians looking to enter the workforce, university degrees are still the favourable choice – despite vocational learners being more likely to earn more and start their own businesses. To support the State’s future workforce, Apprenticeships Victoria (AV) needed to change perceptions in, and increase enrolments of, school leavers, career changers, women, CALD and indigenous communities. A way to do this was to highlight the undeniable benefit of earning while you learn.


School leavers, career changers, those wishing to re-skill or up-skill


BVOD/OLV, social and digital media, outdoor supersites, radio/audio


30 and 15 second OLVs, longer form individual stories alongside radio/audio, outdoor, digital display and social (Facebook, Instagram, Snapchat, TikTok)


11.8% growth in Victorian apprenticeships and traineeships in the year to 30 June, 2022

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