2021 parts.cat.com ‘The Easy Part’ campaign

DPR&Co was briefed to develop a campaign to increase awareness and communicate the benefits of ordering genuine Cat parts online via parts.cat.com. Targeting Cat machine owners throughout Australia and New Zealand, the campaign needed to respond to the needs of time-poor owner-operators seeking faster, more convenient parts and product support.
Audience

Customers in the construction industry (owing 1-3 machines).

Channels

Paid search, paid social, direct display and programmatic display.

Deliverables

Creative campaign and digital media.

Performance

CTR 7%+ with a conversion rate to sale of 6% and ROAS of 1,900%.

View Work.

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