Caterpillar PCC

2021 ‘The Easy Part’ campaign

DPR&Co was briefed to develop a campaign to increase awareness and communicate the benefits of ordering genuine Cat parts online via Targeting Cat machine owners throughout Australia and New Zealand, the campaign needed to respond to the needs of time-poor owner-operators seeking faster, more convenient parts and product support.


Customers in the construction industry (owing 1-3 machines).


Paid search, paid social, direct display and programmatic display.


Creative campaign and digital media.


CTR 7%+ with a conversion rate to sale of 6% and ROAS of 1,900%. Fast forward to 2022 and this campaign has now racked up ROI of 4,762%.

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