DPR&Co was briefed to develop a campaign to increase awareness and communicate the benefits of ordering genuine Cat parts online via parts.cat.com. Targeting Cat machine owners throughout Australia and New Zealand, the campaign needed to respond to the needs of time-poor owner-operators seeking faster, more convenient parts and product support.
Customers in the construction industry (owing 1-3 machines).
Paid search, paid social, direct display and programmatic display.
Creative campaign and digital media.
CTR 7%+ with a conversion rate to sale of 6% and ROAS of 1,900%. Fast forward to 2022 and this campaign has now racked up ROI of 4,762%.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
