Audience
Customers in the construction industry (owing 1-3 machines).
Channels
Paid search, paid social, direct display and programmatic display.
Deliverables
Creative campaign and digital media.
Performance
CTR 7%+ with a conversion rate to sale of 6% and ROAS of 1,900%. Fast forward to 2022 and this campaign has now racked up ROI of 4,762%.