Certificate of Electrical Safety awareness campaign
After completing electrical work in your home, an electrician must provide a Certificate of Electrical Safety, as an assurance that their work complies with safety standards. There is low awareness of the need to get a Certificate of Electrical Safety, so DPR&Co was tasked to shine a light on this to the Victorian public. Following concept testing, DPR&Co developed the campaign, “Keeping you Energy Safe. Always.”
Audience
Home and rental property owners in Victoria
Channels
BVOD, YouTube, social, digital display, press, radio
Deliverables
30 & 15 second OLV, social media creative, full suite of animated digital ads, press ad, 30 second radio ad