Having returned last week from the annual AMIN Worldwide global strategy meeting in Palm Springs, I was reminded of exactly why DPR&Co remains a proud member of this amazing network of independent advertising firms.
Founded in 1932 by a group of US agencies, AMIN Worldwide now represents 60 agency brands in 21 countries. Our members are allies and (sometimes) competitors. We’ve also created opportunities for our fellow members and benefitted from their reciprocity.
But the philosophy at the core of the group is always focused on how we can be better for our clients – better innovators, more informed in what we do, and better able to adapt to shifts in our sector that can benefit those we work for.
DPR&Co’s membership means we can deploy campaigns anywhere in the world with intimate local knowledge and nuance. It also means that we have a best practice window on almost every marketing sector.
As the current President of the AMIN Worldwide Global Board, I was thrilled by the progress we’ve made in recent times in areas including knowledge exchange, shared services, and in our ability to support the people of our agencies in areas as diverse as career growth, mental health, business development, compliance and technology leadership (particularly in data and AI).
Our Palm Springs meetings reminded me of the quality and selflessness of my fellow board and strategy team members – their empathy, radical candour and commitment to excellence.
When my term as President ends in June, my hope is that I leave the network just that little bit better. I’m sure my successor will take the network further, leading us to be even better for members and their clients.