Having returned last week from the annual AMIN Worldwide global strategy meeting in Palm Springs, I was reminded of exactly why DPR&Co continues to value this extraordinary network of independent advertising firms, a network we’ve proudly been part of for over a decade.
Ten years ago, we made a strategic decision to join AMIN Worldwide. At the time, we were looking to expand our global reach, sharpen our thinking, and connect with like-minded agencies who were equally committed to delivering world-class outcomes for their clients. What we found in AMIN exceeded all expectations.
Founded in 1932 by a group of US agencies, AMIN now represents 60 agency brands in 21 countries. Over the past decade, we’ve built lasting relationships with many of these agencies—sometimes as collaborators, sometimes as friendly competitors. But always, our exchanges have been underpinned by generosity, shared knowledge, and a collective desire to raise the bar.
That decade of membership has delivered real, tangible value. It’s enabled us to deploy campaigns across borders with precision and cultural fluency. It’s given us insights into best practices across almost every marketing sector. And most importantly, it’s connected us with people who challenge and inspire us to keep evolving.
As the current President of the AMIN Worldwide Global Board, I was particularly heartened at our recent Palm Springs meeting by the strides we’ve made in key areas—like knowledge sharing, shared services, and agency support. From mental health and career growth to business development, compliance, and AI-driven leadership, the network continues to evolve in ways that benefit both agencies and their clients.
This latest gathering reminded me again of what has kept us engaged for the past ten years: the depth of expertise, the radical candour, and the genuine camaraderie of my fellow members.
As I prepare to step down from my role as President in June, my hope is that I’ve contributed to a network that’s become even more valuable to its members. And I have no doubt that my successor, Ali Mahaffy of Signal Theory, will lead AMIN into its next chapter, just as we look ahead to our second decade of membership.