Public anxiety about AI is rising due to a lack of transparency, fears of job losses and more. The AI companies seem to think that addressing this anxiety with glossy, patronising Super Bowl ads is the way to go.
Amazon Alexa mocks people’s fears in their Chris Hemsworth commercial.
Genspark celebrates ‘taking the day off’ but ignores the implications. What happens when your employer realises they don’t need you any more? When your life-long skillset is adopted by machines?
Open AI says ‘You can just build things’. Translation: you won’t build things because we will do it for you.
Claude is like an episode of Black Mirror in its creepiness, and becomes an own-goal for the whole industry. It will only create more unease about the entire AI world we’re all being dragged into.
Speaking down to your audience is never a good advertising strategy. When are the AI companies going to take ordinary people’s concerns seriously?