In 2020, Caterpillar’s largest global machine division, Global Construction and Infrastructure (GCI), appointed DPR&Co to deliver a global creative platform for new product introductions.
Procurement decision makers in heavy construction, quarry, roads and paving industries.
Digital, social, print, collateral, large format
A comprehensive, integrated brand and campaign playbook together with ongoing new product introduction image and campaign development.
Strong uptake by Caterpillar and dealers across multiple global regions including North America, Europe, Asia Pacific.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
