The world is littered with carcasses of failed firms who have one thing in common: They didn’t see emerging market trends in their sectors. They became irrelevant or uncompetitive.
What we assess:
Significant shifts in any of these factors (it’s rarely only one) are able to be measured, calibrated against your competitors, assessed and acted upon.
Our McKinsey-inspired methodology for market analysis is called SCP (Structure, Conduct and Performance). It explores how an organisation responds to external market shocks and the resulting implications for market competitiveness and performance is presented with clarity and simplicity. It involves the gleaning of insights through bespoke research with market participants as well as standing research through industry and logistical data, industry journals, websites, and annual reports.
Normally conducted by consulting firms such as McKinsey, Bain and Accenture, investment in SCP is out of reach for mid-sized firms. Our approach hand-pick alumni of these firms to deliver the same result at a fraction of the cost.
The benefits to this approach are:
A reliable overview of the market in its current form including:
We use this data to develop a range of scenarios and hypotheses for your leadership team to consider. Naturally, any assumptions used to develop these scenarios are noted, explained and referenced.
SCP provides a solid picture of the present and a clearer picture of future shifts in market dynamics while presenting strategic options based on different market scenarios and a business case for any resulting action.