Insights.

Why this is important
By engaging in multiple levels of research, we inform the discovery of your brand truth and begin to understand pathways to sustainable brand and business growth.

It begins with having experienced senior business professionals engage deeply with your team, your stakeholders, and your audience to build our understanding of your vision.

We then apply research and analytics to understand your audience’s needs and sentiment, and what it will take to have them choose your brand over others. Through this, we build an understanding of your buyer journey, map it against your competitors and best practice, then understand what needs to happen to put you in a winning position.

Market & brand analysis.

We analyse your brand’s market, current positioning and performance, and the possible pathways to increased performance. This includes:

Market analysis.

SCP analysis of your market vertical, including supply and demand-side economics, opportunity identification and risk analysis. Also, applying all available metrics to develop a business case for your marketing investment, with anticipated brand impacts and ROI.

Brand health tracking.

The key metrics of your brand’s perception and performance against its competitors.

Integrated research.

We ensure research happens at the right time with the right methodology and that it integrates seamlessly into the New Truth creative ideation process:

Qualitative research.

Uncovering audience insights, needs and existing preferences and testing formative communications directions.

Quantitative research.

For providing statistical evidence for hypotheses drawn through qualitative research as well as testing the effectiveness of creative ideas against their original purpose.

Depth interviews.

Our approach to gaining deep insights from senior stakeholders or in areas that may require confidentiality.

Our approach to research ensures it is used as a tool for building connections to audiences and increasing the power and accuracy of our ideas.

Digital and eCommerce performance audit.

By auditing and optimising your current digital and eCommerce performance, we can quickly and affordably improve the performance of your marketing investment.

Digital discovery.

Website performance and UX analysis
Google Analytics data reviews
SEO ranking and tracking data reporting
Pay Per Click advertising reports and analysis
Email marketing report analysis
Social media data reporting and benchmarking
Social media competitor analysis
Organic and paid media analysis (multi-channel)

eCommerce discovery/analysis.

Our approach to ensuring achievable and practical advancements in eCommerce effectiveness involves us engaging deeply with you to form a view on a future state eCommerce capability and customer experience. It involves:

Future state mapping and agreement
Existing technology stack review and recommendations
Best practice review within sector
Business case development
Preparation for eCommerce strategy development

Audience behaviour analysis and prediction.

We employ best practice research methods to discover how your audience will behave (as opposed to what they say they will do). These include:

Pressurised qualitative research.

Time-limited research that delivers genuine, unfiltered responses.

In-market digital beta testing.

Discreet A/B testing conducted in-market, using click-through rates to measure effectiveness.

SEO behaviour analytics.

Analysis of the phrasing of search terms to uncover hidden consumer preferences.