Insights

Why this is important
By engaging in multiple levels of research, we inform the discovery of your brand truth and begin to understand pathways to sustainable brand and business growth.

It begins with having experienced senior business professionals engage deeply with your team, your stakeholders, and your audience to build our understanding of your vision.

We apply research and analytics to understand your audience’s needs and sentiment, and what it will take to have them choose your brand over others. Through this, we build an understanding of your buyer journey, map it against your competitors and best practice, then understand what needs to happen to put you in a winning position.

Market & brand analysis.

We analyse your brand’s market, current positioning and performance, and the possible pathways to increased performance. This includes:

Market analysis.

SCP analysis of your market vertical, including supply and demand-side economics, opportunity identification and risk analysis. Also, applying all available metrics to develop a business case for your marketing investment, with anticipated brand impacts and ROI.

Read more about market analytics

Brand health tracking.

The key metrics of your brand’s perception and performance against its competitors.
Read more about brand health

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Integrated research.

We ensure research happens at the right time with the right methodology and that it integrates seamlessly into the New Truth creative ideation process:

Qualitative research.

Uncovering audience insights, needs and existing preferences and testing formative communications directions.

Quantitative research.

For providing statistical evidence for hypotheses drawn through qualitative research as well as testing the effectiveness of creative ideas against their original purpose.

Depth interviews.

Our approach to gaining deep insights from senior stakeholders or in areas that may require confidentiality.

Our approach to research ensures it is used as a tool for building connections to audiences and increasing the power and accuracy of our ideas.

Read more about Integrated research

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DPR&Co
21-23 Stewart St,
Richmond VIC 3121
+61 3 8547 4600

Book a call to speak to one
of our senior team.

Creative campaigns to

build your brand

AND AMPLIFY YOUR
DIGITAL PRESENCE.

We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health,  audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.

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