Why this is important
By engaging in multiple levels of research, we inform the discovery of your brand truth and begin to understand pathways to sustainable brand and business growth.
It begins with having experienced senior business professionals engage deeply with your team, your stakeholders, and your audience to build our understanding of your vision.
We then apply research and analytics to understand your audience’s needs and sentiment, and what it will take to have them choose your brand over others. Through this, we build an understanding of your buyer journey, map it against your competitors and best practice, then understand what needs to happen to put you in a winning position.
SCP analysis of your market vertical, including supply and demand-side economics, opportunity identification and risk analysis. Also, applying all available metrics to develop a business case for your marketing investment, with anticipated brand impacts and ROI.
We ensure research happens at the right time with the right methodology and that it integrates seamlessly into the New Truth creative ideation process:
Uncovering audience insights, needs and existing preferences and testing formative communications directions.
Our approach to gaining deep insights from senior stakeholders or in areas that may require confidentiality.
Our approach to research ensures it is used as a tool for building connections to audiences and increasing the power and accuracy of our ideas.
By auditing and optimising your current digital and eCommerce performance, we can quickly and affordably improve the performance of your marketing investment.
We employ best practice research methods to discover how your audience will behave (as opposed to what they say they will do). These include:
Time-limited research that delivers genuine, unfiltered responses.
Discreet A/B testing conducted in-market, using click-through rates to measure effectiveness.
Analysis of the phrasing of search terms to uncover hidden consumer preferences.