Why this is important
Even the best ideas are of little value when poorly executed. Strong delivery involves a combination of professionalism, transparency, dependability and quality. It makes advertising challenging and exciting to work on – for your team as much as ours – and enables you to shape your brand with confidence and conviction.
Almost all DPR&Co campaigns are delivered through multiple channels. This requires us to respond to a broad range of production requirements.
Our production capabilities include digital display, social media, online video, print, outdoor, radio and high-end TV production.
DPR&Co manages the complex requirements for integrated campaign production through:
Our PMA-inspired project management approach.
Our service promise to clients brought to life under clearly agreed terms and timelines.
Integrated workflow and financial systems ensure situational awareness and minimizes human error.
Our digital media team’s high-touch, individualised approach to media strategy, planning and buying is proving to be a powerful growth engine for our DPR&Co clients.
With triple digit growth in our media business, our independent agency is proving the maxims that bigger is not always better and that quality is worth investing in.
Our approach to media is consistent with our creative philosophy. We believe that relatively small investments in higher quality thinking and customised delivery create massive leverage throughout the deployment stage.
The approach is the antithesis of industry norms. We’ve turned our back on scale and leverage, instead relying on client performance to justify the time and focus required to deliver transformative media performance.
Every media professional in Australia would love to work with clients like ours who are supportive of the level of attention and genuine care we bring to our work.
Building our media business in this way has not always been smooth sailing. Our philosophy comes with its own set of challenges. It means we invest in a higher proportion of senior people who are hard to find. Convincing clients about this approach also took some time.
We’re proud to say our media business is now global, with high activity in Europe and the America’s as well as here in APAC. It’s therefore imperative that our media strategies are tailored to align with local nuances and media behaviours.
Equipping our clients to effectively engage symbiotic channels while maintaining the power of their brand.
A rapidly growing and changing part of the communications continuum, DPR&Co helps clients to build and nurture a community of potential and existing customers.
Helping our clients to make the best strategic use of data as well as maintaining their data asset.
To draw people into a relationship with our client’s brand by demonstrating trust and helpfulness.
Providing solutions to create stronger relationships with existing clients, in turn driving increase frequency and value of engagement.
From media relations and reputation management to profile-building and the staging of media and channel events, DPR&Co deploys high performing, senior PR-led services capable of generating significant profile in earned media.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.