Why this is important
Great creative is the least expensive way to increase ROI because insightful, relevant and motivating campaigns outperform mediocre or perfunctory campaigns by factors. It is the key to differentiation and memorability and will remind your customers of your brand’s value throughout their buyer journey.
DPR&Co has a track-record of reinvigorating great brands or creating them.
We’ve helped brands such as 130-year-old cleaning products icon, Sabco back to market leadership. We’ve taken the venerable KingGee brand and placed it back on the agenda for a new generation of aspirational tradies. And we’ve created a new force in the national self-storage marketplace with the naming, brand creation and launch of Roomia.
These are just a few examples of how DPR&Co’s world-class creative.
With the New Truth as the defining principle, our various disciplines – media, creative, activation and more – are able to collaborate early in the creative process. Once our executions are developed, concept testing may take place as a final ‘sense check’.
We then apply the same level of passion and attention-to-detail to ensure our ideas are superbly crafted. We want our clients to feel proud of their brand and the work we do together and work hard to ensure our work is inspiring to them as well as their customers.
We take the foundations of your brand strategy to create key brand assets and design elements. These include:
Social marketing or behaviour-change campaigns are sometimes seen as social engineering. At their best, however, they help shape society for the better.
Shifting entrenched behaviour is a difficult task and requires the re-framing of the risks and rewards of certain behaviours in ways that connect deeply and intuitively.
Often for government clients, these campaigns require deep stakeholder and reference group engagement.
Leveraging deep insights gained through integrated research, we engage in our unique New Truth creative ideation process, to deliver extraordinarily effective campaigns that achieve superb ROI, often in cases involving contentious and complex subject matter.
Campaigns developed with the same level of creative excellence we apply to brand campaigns.
Crisply articulating value and urgency, lead gen campaigns should also provide a clear pathway to activation, bringing leads into an intuitive and responsive nurture process.
Content-led campaigns that draw consumers to a brand dialogue that builds trust to a point where brand value is clear and a buying decision easy.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.