Why this is important
Leveraging consumer insights into a compelling communications strategy is the key to driving enhanced advertising ROI. An integrated strategy allows us to ensure the most compelling messages reach the right people at the right time to ensure the right action.
A well-conceived and supported brand is vital to creating an enduring asset through your marketing investment. It ensures that:
DPR&Co’s approach to brand strategy has seen us develop and revitalise some outstanding brands.
We develop communications and campaign strategies that respond to shifts in market conditions or a need for a step-change in performance.
Our process provides our client with complete situational awareness and control while ensuring sound stakeholder management. It is a continuum of strategic design, implementation, measurement and improvement.
As an integrated, full-funnel agency, DPR&Co is completely media agnostic. We routinely apply more senior staff to your media planning than the multinationals, while offering the same access to data.
We have the ability to predict the impact and performance of the campaigns we deliver with a high degree of reliability.
Our media team is central to our strategic and creative development strategy process. This ensures 360-degree information and insight flows, enabling better content integration and media salience.
Most of our clients value the dashboards we create for simple, clear, real-time reporting.
Content is integral to almost every campaign we deliver. It either leads or supports our top-of-funnel campaign work or moves consumers along the buyer journey.
Still with a focus of building brand presence and reputation, we develop integrated PR-led communications strategies that ensure our clients gain exposure in earned media and build brand presence, trust and reputation. Our PR-led strategy and deployment capabilities are backed by superb content creation and production services.