Department of Health

DHHS Insure it. It’s worth it.

In response to the plight of a large number of households in the wake of major natural disasters such as floods and fires, DHHS briefed DPR&Co on the need to build community resilience in high-risk areas through a campaign aimed at reducing the number of uninsured and underinsured properties in Victoria, particularly among low income and vulnerable audiences.

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Audience

Regional Victoria. Low income-earners (renters and home-owners) in bushfire or flood prone areas who are uninsured or underinsured.

Channels

Radio, digital, social, print, collateral, partner channel communications.

Deliverables

Spokesperson identified and contracted, radio scripting and production, creative for digital, social, collateral and direct channels.

Performance

Strong growth in awareness of the importance of insurance in high-risk areas. A high volume of earned/owned media exposure.

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