Regional Victoria. Low income-earners (renters and home-owners) in bushfire or flood prone areas who are uninsured or underinsured.
Radio, digital, social, print, collateral, partner channel communications.
Spokesperson identified and contracted, radio scripting and production, creative for digital, social, collateral and direct channels.
Strong growth in awareness of the importance of insurance in high-risk areas. A high volume of earned/owned media exposure.