Energy Safe Victoria

Energy Safe Victoria DDIY (Don’t Do It Yourself).

Electrical work performed by unqualified people can be deadly – not only to the amateur sparky, but also to their family and the emergency service workers who are required to help when it all goes wrong.

Audience

Males 35+ Victoria

Channels

FTA TV/BVOD, digital, social, print

Deliverables

TVC/OLV, print, digital/social ads, collateral

Performance

Strong performance (recall/relevance). Has been
adopted by Queensland government.

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