Regional Development Victoria

Regional Development Victoria Good Move

With Regional council, business and community stakeholders had expressed strong support for a regional marketing campaign to support population and investment growth.


Primary audience ‘going home’ – those with a regional background who had moved to the city while young and were pre-disposed to moving back to regional Victoria.


FTA TV/BVOD, digital, social, collateral, web


TVC, BVOD, digital, collateral, campaign activation (Regional Victoria Expo)


63% unaided campaign recall. Significant increases in contact with regional eco-dev teams. Over 30,000 new regional jobs over full campaign period.

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