Regional Development Victoria Good Move

With Regional council, business and community stakeholders had expressed strong support for a regional marketing campaign to support population and investment growth.
Audience

Primary audience ‘going home’ – those with a regional background who had moved to the city while young and were pre-disposed to moving back to regional Victoria.

Channels

FTA TV/BVOD, digital, social, collateral, web

Deliverables

TVC, BVOD, digital, collateral, campaign activation (Regional Victoria Expo)

Performance

63% unaided campaign recall. Significant increases in contact with regional eco-dev teams. Over 30,000 new regional jobs over full campaign period.

View Work.

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