With Regional council, business and community stakeholders had expressed strong support for a regional marketing campaign to support population and investment growth.
Primary audience ‘going home’ – those with a regional background who had moved to the city while young and were pre-disposed to moving back to regional Victoria.
FTA TV/BVOD, digital, social, collateral, web
TVC, BVOD, digital, collateral, campaign activation (Regional Victoria Expo)
63% unaided campaign recall. Significant increases in contact with regional eco-dev teams. Over 30,000 new regional jobs over full campaign period.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
