Stop the leaking funnel!
Why investing in ‘funnel’ communications may be the smartest money you’ve ever spent. The traditional sales funnel describes the pathway buyers take from awareness to purchase and (hopefully) to advocacy. Many marketers believe this pathway involves advertising and search, a website, some re-marketing and a fair amount of hope. Those more attuned to customer needs […]
To win with your customers, focus on winning trust first
Creativity and innovation are the twin Holy Grails of our industry. And rightly so. Each has the power to transform performance and brand value. They are two important legs to an effective brand platform. But there’s a third leg without which even the most creative and innovative of platforms won’t stand without. Trust. In a […]
Influencer collaborations: getting the best results for your brand
While new digital and consumer trends emerge, influencer marketing continues to saturate our screens and supersede many forms of traditional marketing. A growing epidemic of hashtags, Boomerangs and live feeds… Finding themselves in the firing line of scrutiny and speculation, influencers have had to recently lift their game (and we’re not complaining). Content has had […]
4 things the beauty industry can teach us about targeting millennials
Beauty brands are using digital marketing and social media to go further, faster. They know that their biggest market for growth is millenials. They also know that millenials are researching, buying and talking about products differently than five years ago. But what exactly are these newer “digital born” beauty brands doing to capitalise on these […]
Why in-house agencies aren’t the answer
I’m old enough to remember the introduction of the Mac 2. Suddenly, clients had the ability to produce a rough facsimile to that produced by agencies at a fraction of the cost. The shift was seismic. Agencies and production houses went to the wall as their former clients sat down with their CFOs to work […]