5 Digital Marketing Predictions For 2019

5 Digital Marketing Predictions For 2019

1. Privacy issues are here to stay. With ongoing data scandals, the privacy issue will continue to gain momentum this year. The introduction of the General Data Privacy Regulation by the EU last year was the first major step to a worldwide standard for keeping...
Stop the leaking funnel!

Stop the leaking funnel!

Why investing in ‘funnel’ communications may be the smartest money you’ve ever spent. The traditional sales funnel describes the pathway buyers take from awareness to purchase and (hopefully) to advocacy. Many marketers believe this pathway involves advertising and...