The creation of personas is an essential – but often overlooked – component of your content strategy. While all marketers know that a successful campaign starts with understanding their customers, many fall into the trap of creating expensive content without thinking...
DPR&Co has been announced as a dual finalist in the 2019 AMI Awards. Our Chase your Calling campaign for Chisholm is through to the 2019 AMI finals for the second year in a row. Meanwhile, our SafeScript campaign for the Department of Health and Human Services is...
You’ve likely heard that Instagram is trialling the removal of likes from posts. Individuals and businesses can still see how many likes they get on their own posts, but can no longer see the total likes on others’ posts. Australia is one of seven...
Incidents like the Earle Haven scandal damage the entire sector, making it even more important that the major players communicate their trust credentials effectively.
Email marketing continues to be a high priority for 2019. For SMEs, email is the main driver of customer retention and acquisition. With office workers receiving over 120 emails, on average, every day (Radicati), the competition for clicks is enormous. To maximise the...
Meet Nathan Millard, he’s joined the ‘Co’ as a Digital Producer/Designer and brings with him a fresh, quirky outlook. You’ll get what we mean when you read on. 1. There is a hole in my life in the shape of… A durian scented car freshener. 2....
