For 30 years, the Blue Ribbon Foundation has been perpetuating the memory of members of the Victoria Police who have died in the line of duty. Blue Ribbon Day raises funds for the creation of ‘Living Memorials’ to police officers killed in the line of duty. These memorials take the form of emergency medical facilities that bear the names of the fallen officer. Each year we look forward to the opportunity to bolster awareness around this amazing cause.
For the 2017/8 campaign, we focused on the fact that this year marks 30 years of the Blue Ribbon Foundation, and 30 years of remembring.
Produced with the assistance of Powerhouse productions, the CSA campaign was extended to support a massive array of contributions of donated media space. This included train wraps, newspaper ads and numerous billboards around Melbourne as coordinated by Dentsu X.
DPR&Co agency principal Phil Huzzard serves on the Blue Ribbon Day Council.