This is another largely pro-bono campaign that we contributed to the Victorian community. Blue Ribbon Day raises funds for the creation of ‘Living Memorials’ to police officers killed in the line of duty. These memorials take the form of emergency medical facilities that bear the names of the fallen officer.
For the 2016/7 campaign, we focused on the fact that 149 Victoria Police had died while acting under a time honored oath of service.
Produced with the assistance of Powerhouse productions, the CSA campaign was extended to support a massive array of contributions of donated media space (that even included 2 train skins) and time as coordinated by Mitchells’ John Thompson.
This year saw an all time record contribution of donations totaling almost $1 million – an amazing contribution from the people of Victoria.
DPR&Co agency principal Phil Huzzard serves on the Blue Ribbon Day Council.